Process

We start with a free conversation, usually thirty minutes by phone or video. The goal is to understand what you are trying to build and why, not to sell you something. By the end of the call we both know whether the project is a fit. If it is, we move into a paid discovery phase where we map out the full scope, talk to anyone we need to talk to, and produce a written proposal with a fixed price or a clearly bounded estimate.

• Free intro call
• Written scope document
• Fixed price or bounded estimate
• Timeline with key milestones

Before we write production code we figure out what we are building. For a software project this means wireframes, then visual designs, then a clickable prototype if the scope warrants it. For hardware it means schematics, mechanical drawings, and material selection. We share work in progress throughout, not just at the end, so the final designs do not surprise anyone.

• Wireframes and visual designs
• Clickable prototype where useful
• Hardware schematics and drawings
• Approval gate before build starts

The longest phase of any project. We work in short cycles, usually two weeks, with a working build shared at the end of each cycle so you can see progress and give feedback while it is still cheap to change direction. Communication is direct and honest. We tell you when something is harder than expected and we tell you when something turns out simpler than we thought.

• Working builds every two weeks
• Direct contact with the founder, not an account manager
• Real progress, not status theater
• Honest updates when scope shifts

The most underrated phase. Shipping means real testing on real devices, App Store submission and review for iOS work, deployment to production infrastructure for web work, and the final paperwork for hardware. We handle the App Store process end to end because we have done it many times. We do not consider a project done until it is live in front of real users.

• App Store submission and approval
• Production deployment for web platforms
• Final hardware certification
• Launch checklist and handoff

Software needs maintenance. iOS updates ship every September. Bugs that did not appear in testing show up under real user load. Features that turned out to be valuable need expanding. We offer ongoing support on a monthly retainer or hourly basis, depending on what makes sense for your project. We are not going to disappear after launch.

• Monthly retainer or hourly support
• OS upgrade compatibility work
• Bug fixes and improvements
• Long-term partnership, not a one-shot delivery